KindAisle

Scroll your way to better brands.

It’s a shopping feed where people rate the brands they buy from, so you can find stuff you’ll love without funding companies you’d rather not.

Try the beta on iPhone Android beta — coming soon

Free to use, and always will be.

Scroll and discover

Open it up and browse a feed of real stuff other people have found. There’s always something new in there — fair warning, it’s pretty easy to lose half an hour.

Rated by real people

Every rating comes from someone who actually uses the app, and if you’re flagging a brand you’ve got to link a source. We don’t make up scores of our own.

There’s always an alternative

Don’t want to buy from a brand? Something similar’s sitting right underneath it. Skipping a product only helps if you know what to grab instead.

Three ratings, kept apart

We don’t blend them into one score, because they’re answering different questions.

Alignment

Where a company’s money actually ends up. Want to flag a brand? You’ll need to link something that backs it up.

Quality

Whether the product’s any good. It’s tracked separately, because something can be genuinely great and still come from a brand you’d rather skip.

Likes

Whether people just like it. Not everything needs a reason — sometimes that’s the whole review.

A quick word on ads

We’ll probably show sponsored brands at some point — that’s how the app pays for itself and stays free for you. When we do, they’ll be clearly marked as sponsored and kept separate from your results, never slipped into the feed as if people picked them.

We don’t sell or share anything about you with advertisers, either. Sponsored brands get matched to what you searched for, not to who you are.

And brands the community has flagged can’t buy a spot. Ever.

It’s all community-run

Love a brand that’s not here? Post it — you’ll see every like, save and shop tap it gets. Say what’s good quality and what isn’t. Flag what’s not kind, with a source. When enough people agree, the whole brand gets marked — out in the open.

Get the app

It’s free to use, and we don’t sell anything about you to advertisers.

iPhone — join the beta Android — coming soon

The iPhone beta installs through Apple’s free TestFlight app — the link walks you through it. Something off? Tell us.