152 brands · generated from the live list on 5 November 2026
Every brand the app marks Not Kind, who listed it, why, and the source. This is the whole list. If a product in the app carries the band and its brand isn't here, that's a bug — tell us.
The BDS National Committee publishes the official consumer boycott targets. Named companies, updated by the campaign itself. Their list ↗
The BDS movement actively calls for pressure campaigns against these targets. This is not a consumer boycott call.
The BDS movement actively calls for pressure campaigns against these targets. This is not a consumer boycott call.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement actively calls for pressure campaigns against these targets. This is not a consumer boycott call.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement actively calls for pressure campaigns against these targets. This is not a consumer boycott call.
The BDS movement actively calls for pressure campaigns against these targets. This is not a consumer boycott call.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
The BDS movement calls for a complete boycott of these brands, carefully selected due to each company's proven record of complicity in Israeli apartheid.
Targeted in some countries by grassroots organic boycott campaigns. Not initiated by the BDS movement.
Brands the KindAisle team listed after reviewing who owns them. Each entry states the documented fact in neutral words and links the document it comes from — a company register, a newsroom, or a campaign page — never a page of ours. Being owned by a large company is not, on its own, a reason to be here.
Carol's DaughterCeraVeCreedessieGarnierIT CosmeticsKerastaseL'OrealLa Roche-PosayLancomeMaybellineMedik8NYX CosmeticsNYX Professional MakeupPureologyRedkenThayersUrban DecayYouth To The People
Owned by L'Oreal. L'Oreal runs a national subsidiary in Israel, L'Oreal Israel, with headquarters in Netanya, a distribution centre in Caesarea and around 300 staff, per its own website. L'Oreal is not on any BDS boycott list.
AlwaysAussieCrestFirst Aid BeautyGilletteHead & ShouldersHerbal EssencesIvoryMielleNativeOlayOld SpiceOral-BOUAIPanteneSecretTampaxTULAVenus
Owned by Procter & Gamble. P&G lists an Israeli subsidiary, P&G Israel M.D.O. Ltd., in its 2026 annual report, and Globes reported that it runs an innovation centre in Israel with agreements with Israeli universities.
axe.comDegreeDermalogicaDoveDr SquatchLiving ProofMuradNexxusSchmidt'sShea MoistureTatchaTresemmeVaselinewearewild.comwearewild.us
Owned by Unilever. Unilever's 2025 annual report lists Israeli subsidiaries including Unilever Israel Home and Personal Care Ltd, and in 2022 it sold its Ben & Jerry's Israel business to a local licensee.
AveenoClean & ClearJohnson'sKotexListerineLubridermMaui MoistureNeutrogenaOGXPoise
Owned by Kimberly-Clark, through Kenvue. Kenvue's 2025 annual report lists an Israel-registered branch of its Greek subsidiary, and Kimberly-Clark's lists Kimberly-Clark Israel Ltd and Kimberly-Clark Israel Marketing Ltd, per SEC filings.
ColgateEltaMDhelloIrish SpringLady Speed StickSoftsoapSpeed StickTom's of MaineUltrabrite
Owned by Colgate-Palmolive. Colgate-Palmolive's 2025 annual report to the US SEC lists a subsidiary in Israel, Colgate-Palmolive Israel Ltd. Colgate-Palmolive is not on any BDS boycott list.
Bobbi BrownCliniqueDECIEMM.A.C CosmeticsThe OrdinaryToo Faced
Owned by The Estee Lauder Companies. Estee Lauder lists an Israeli company, Elcalil Ltd., in Tel Aviv among its offices, and Globes reported in 2018 that this subsidiary ran 25 stores in Israel. Estee Lauder is not on any BDS boycott list.
Dialgot2bJoicoKenra ProfessionalSchwarzkopf
Owned by Henkel, which describes Israel as a major hub for its technology investments and runs a joint research and pilot programme with the Israel Innovation Authority.
AquafreshParodontaxPolidentSensodyne
Owned by Haleon, the former GSK consumer-health business. Haleon's 2025 annual report lists a wholly owned subsidiary in Israel, Haleon CH Israel Ltd., in Petah Tikva. Haleon is not on any BDS boycott list.
AquaphorEucerinNIVEA
Owned by Beiersdorf. Beiersdorf's 2025 annual report lists a 60%-owned Israeli company, Alpa-BDF Ltd., in Herzliya, which brings NIVEA to Israel. Beiersdorf is not on any BDS boycott list.
BenefitChristian DiorDior
Owned by LVMH. LVMH chairman Bernard Arnault invested in the Israeli firm Wiz in 2021 through his fund Aglae Ventures, per Globes, and LVMH Luxury Ventures took a stake in the Israeli diamond maker Lusix in 2022, per WWD.
AlmayAmerican CrewElizabeth Arden
Owned by Revlon, which has been owned. Revlon's last public subsidiary list, dated December 2021, included Revlon (Israel) Limited, per its SEC filing.
Philips NorelcoPhilips Sonicareusa.philips.com
Owned by Royal Philips. Philips's 2025 annual report lists Israeli subsidiaries including Philips Medical Systems Technologies Ltd. and Philips Electronics (Israel) Ltd. Philips is not on any BDS boycott list.
CetaphilDifferin
Owned by Galderma, in which L'Oreal (which runs L'Oreal Israel) holds about 20%. From 2021 to April 2025 Galderma licensed acne and rosacea drugs from Israeli firm Sol-Gel Technologies, paying royalties, per both companies' filings.
bareMineralsLaura Mercier
Owned by Orveon, a company of Advent International. Advent, with Blackstone, owns the UK defence firms Cobham and Ultra Electronics, per the Private Equity Stakeholder Project. Both are UK suppliers to the F-35, which The Independent reported Israel used in its 2021 bombardment of Gaza.
Majority-owned by Bansk Group since 2022. amika's own UK FAQ says "our products are produced in both Israel and the United States", and US import records show shipments from Tel Aviv. amika says production moved fully to North America in September 2025.
Giorgio Armani beauty and fragrances are made by L'Oreal under licence. L'Oreal runs a national subsidiary in Israel, L'Oreal Israel, with headquarters in Netanya, a distribution centre in Caesarea and around 300 staff, per its own website. L'Oreal is not on any BDS boycott list.
Azzaro fragrances are owned by L'Oreal. L'Oreal runs a national subsidiary in Israel, L'Oreal Israel, with headquarters in Netanya, a distribution centre in Caesarea and around 300 staff, per its own website. L'Oreal is not on any BDS boycott list.
A joint venture with LVMH. LVMH is not on the BDS list; its chairman Bernard Arnault invested in the Israeli cybersecurity firm Wiz in 2021 through his fund Aglae Ventures, per Globes. Google bought Wiz in 2026.
Giorgio Armani beauty and fragrances are made by L'Oreal under licence. L'Oreal runs a national subsidiary in Israel, L'Oreal Israel, with headquarters in Netanya, a distribution centre in Caesarea and around 300 staff, per its own website. L'Oreal is not on any BDS boycott list.
Privately held. Sequoia Capital led Glossier's $100 million funding round in 2019, per Glossier's announcement. Globes reported in 2024 that Sequoia appointed a representative in Israel to strengthen its operations there, after years of running an Israel fund.
Majority-owned by founder Lady Gaga. After her 2014 Tel Aviv concert she said "the world view of Israel is just not reality", per the Times of Israel. Newsweek reported in 2024 that she has not commented on the current war.
KIKO Milano stores operate in Israel through the Israeli retail group Castro-Hoodies, which ran 18 branches in May 2025, per Globes and Calcalist. Majority owner L Catterton, which bought control in 2024, is backed by LVMH.
Maison Margiela fragrances are made by L'Oreal under licence. L'Oreal runs a national subsidiary in Israel, L'Oreal Israel, with headquarters in Netanya, a distribution centre in Caesarea and around 300 staff, per its own website. L'Oreal is not on any BDS boycott list.
Founded in Tel Aviv in 2003 and registered in Rishon LeZion, Israel, with a subsidiary, Moroccanoil Israel Ltd. Hespress reports that about 80% of its product is made at a plant in Israel. Head office is now in New York.
Owned by Shiseido. NARS has operated branded stores in Israel since June 2021 through Israeli franchisee Lilit Cosmetics, which opened its eighth NARS store in December 2024, per Israeli business press (Ynet, Ice).
Founder Susan Yara posted beach photos in July 2026 that followers identified as Tel Aviv from the buildings behind her. She did not say where they were taken, and neither she nor owner e.l.f. Beauty has responded.
Owned since May 2023 by its former lenders, including Glendon Capital, King Street and Angelo Gordon. Revlon's last public subsidiary list, dated December 2021, included Revlon (Israel) Limited, per its SEC filing.
Advent International agreed in March 2026 to buy a majority stake, per Retail Dive. Advent, with Blackstone, owns the UK defence firms Cobham and Ultra Electronics, per the Private Equity Stakeholder Project. Both are UK suppliers to the F-35, which The Independent reported Israel used in its 2021 bombardment of Gaza.
Majority-owned by Blackstone since 2021. Blackstone opened a Tel Aviv office in 2021 to invest in Israeli technology, and the Private Equity Stakeholder Project states that Cobham and Ultra Electronics, which Blackstone co-owns, make technology built into the F-35 jets flown by the Israeli military.
Owned by Moroccanoil, Beauty Independent reported in May 2021, and Verb's website lists the same Manhattan building as Moroccanoil's offices. Moroccanoil was founded in Tel Aviv and manufactures in Israel.
Viktor & Rolf fragrances are made by L'Oreal under licence. L'Oreal runs a national subsidiary in Israel, L'Oreal Israel, with headquarters in Netanya, a distribution centre in Caesarea and around 300 staff, per its own website. L'Oreal is not on any BDS boycott list.
YSL Beauty is owned by L'Oreal. L'Oreal runs a national subsidiary in Israel, L'Oreal Israel, with headquarters in Netanya, a distribution centre in Caesarea and around 300 staff, per its own website. L'Oreal is not on any BDS boycott list.
YSL Beauty is owned by L'Oreal. L'Oreal runs a national subsidiary in Israel, L'Oreal Israel, with headquarters in Netanya, a distribution centre in Caesarea and around 300 staff, per its own website. L'Oreal is not on any BDS boycott list.
Every product card carries a size chip when the brand is indie or fast-growing. Established brands carry none. The label is set by two questions anyone can check, not by the poster.
A brand moves when something observable happens: it launches in a national chain, it is acquired, or it turns 15. Minority investors don't change ownership; a founder who still controls the company is independent, celebrity or not. Brands nobody has listed before are reviewed weekly.